James Michael Lafferty

James Michael Lafferty (born 1963) is an American businessman, speaker, consultant, psychologist, and social media influencer. He is known for his story of starting as a fitness trainer in the Procter & Gamble Company in 1984 and progressing through marketing to become a division CEO for P&G, Coca-Cola, and British American Tobacco.

He is also an Olympic athletics coach, keynote speaker and trainer, columnist, and women's rights advocate. Further, he is a marathon runner, an honorary coach, and consultant at the Philippine Amateur Track and Field Association, and on the board of the Medical Wellness Association. He transformed the management board of Fine Hygienic Holding, where he served from 2018-2025 as the CEO, to include 30% female members.