Integrated Motor Assist
Integrated Motor Assist (IMA) is a hybrid vehicle powertrain technology developed by Honda, first introduced in 1999 with the launch of the first-generation Honda Insight. IMA is a type of parallel hybrid system that incorporates an electric motor positioned between the vehicle's internal combustion engine and transmission. The electric motor serves multiple functions, including acting as a starter motor, generator, engine balancer, and providing power assist during acceleration.