Institute of Practitioners in Advertising
| Abbreviation | IPA |
|---|---|
| Formation | 1917 |
| Type | Trade association |
| Purpose | Representation of UK advertising media and marketing communications agencies and professionals |
| Location |
|
Region served | United Kingdom |
| Membership | 258 agencies |
President | Karen Martin |
Director-general | Paul Bainsfair |
| Website | IPA |
The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry.