Insignia Systems

Insignia Systems, Inc., often referred to as just Insignia, is a publicly traded U.S. Corporation that manufactures point of sale in-store signs and promotional advertising media for consumer packaged goods companies and retailers. Insignia is one of three companies in the United States (the other two are Valassis Communications and News America Marketing) that control almost all the in-store ads and grocery coupons in the United States.

The company is broken into two parts, the first of which maintains a relationship with retailers for placing signs in stores. The second part markets and provides signs to Fast-moving consumer goods, better known as consumer packaged goods companies (or simply CPG companies), which are then placed into the partnering retail locations.