"If This Goes On—"

"If This Goes On—"
AuthorRobert A. Heinlein
CountryUnited States
LanguageEnglish
Genre(s)Science fiction
Published inAstounding Science-Fiction
Publication typePeriodical
Media typePrint (magazine, hardback & paperback)
Publication date1940

"If This Goes On—" is a science fiction novella by American writer Robert A. Heinlein, first serialized in 1940 in Astounding Science-Fiction and revised and expanded to novel length for inclusion in the 1953 collection Revolt in 2100. The story shows what might happen to Christianity in the United States with mass communications, applied psychology, and a hysterical populace. The story is part of Heinlein's Future History series.

At the 2016 WorldCon the story won the 1941 Retro-Hugo Award for Best Novella of 1940.