I Can't Believe It's Not Butter!

I Can't Believe It's Not Butter!
Product typeMargarine
OwnerFlora Food Group
CountryUnited States
Introduced1981 (1981)
MarketsGlobal
Previous ownersUnilever
Websitewww.icantbelieveitsnotbutter.com

I Can't Believe It's Not Butter! is a brand of margarine, produced by Flora Food Group and marketed as a substitute for butter.

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