ITVBe
Final logo used from 2022 to 2025 | |
| Country | United Kingdom |
|---|---|
| Programming | |
| Language(s) | English |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Timeshift service | ITVBe +1 |
| Ownership | |
| Owner | ITV plc |
| Sister channels | |
| History | |
| Launched | 8 October 2014 |
| Closed | 9 June 2025 |
| Replaced by | ITV Quiz (channel) ITV2 (programming) ITVX (programming) |
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ITVBe was a British free-to-air television channel owned by ITV plc. Launched on 8 October 2014, the channel was positioned as a spin-off of ITV2 targeting a female audience, focusing primarily upon reality and lifestyle programmes.
In April 2025, ITV announced that ITVBe would close and be replaced by ITV Quiz. ITVBe closed on 9 June 2025, and ITV Quiz launched the same day.