Hirohata Merc

Hirohata Merc
The Merc on display at the NHRA Museum in 2007
Overview
ManufacturerBarris Customs
Production1953
DesignerGeorge and Sam Barris
Body and chassis
Body styleClub Coupe
LayoutFront Engine, RWD
Powertrain
EngineHeavily Modified 255 cu in (4,184 cc) Mercury flathead engine
Power output400 hp (298 kW) @ 3,600 rpm
310 lb⋅ft (420 N⋅m) @ 2,000 rpm
Transmission3-speed Auto
Dimensions
Wheelbase2,997.2 mm (118 in)
Length4,877 mm (192.0 in)
Width1,953.3 mm (76.9 in)
Height1,572.3 mm (61.9 in)
Curb weight3,175 lb (1,440 kg)

The Hirohata Merc is a 1950s lead sled custom car, often called "the most famous custom of the classic era". Setting a style and an attitude, it had a "momentous effect" on custom car builders, appeared in several magazines at the time, and has reappeared numerous times since, earning an honorable mention on Rod & Custom's "Twenty Best of All Time" list in 1991. The impact may be measured by the fact that, after more than fifty years and numerous owners, it is still known as "the Hirohata Merc".