Google Marketing Platform

Google Marketing Platform
Developer(s)Google
Initial releaseJuly 24, 2018 (2018-07-24)
PredecessorDoubleClick
TypeDigital marketing, Online advertising, Web analytics
Websitemarketingplatform.google.com

Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.

Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.