Global Hotel Alliance

Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands. Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International. GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023. The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries.