Global Brands Group

Global Brands Group Holding Limited (Chinese: 利標品牌有限公司) is a bankrupt holding company that has its own brand of apparel and footwear, as well as being a brand management company. It designs, develops, markets and sells products under a diverse array of owned and licensed brands in a wide range of product categories. In June 2021, despite a series of asset sales, the company's liabilities still exceeded its asset value. Trading in the shares of the financially stressed entity was halted by the Hong Kong Stock Exchange due to its inability to file annual results. In 2022 Creative Artists Agency took full ownership of the joint venture, CAA-GBG Global Brand Management Group (CAA-GBG), a partnership that was launched in 2016. CAA-GBG is a Brand Management Company. A Brand Management Company is a business that uses techniques to increase the perceived value of a product line or brand over time. The company manages brands including celebrity brands such as David Beckham and Drew Barrymore.

The company works with brands under its four business verticals: Men's and Women's Fashion, Footwear and Accessories, Kids and Brand Management. The products are sold across multiple geographies and through various distribution channels, including department stores, hypermarkets/clubs, off-price retailers, independent chains, and specialty retailers. While Global Brand's business is primarily wholesale, the Group also makes strategic investments in direct-to-consumer retail.

The company designs, develops, markets and sells products under a diverse array of owned and licensed brands, such as Spyder.