Folklorism

Folklorism or folklorismus is a concept of folklore transmission developed by Hans Moser and, separately, Viktor Gusev. It can be defined neutrally, for example "The innovative and often commercial use of folk materials such as costumes, folk songs, folktales, proverbs, and so forth, outside their traditional contexts", or more pejoratively, for example as "spurious and misleading 'fake-lore' that exists in a 'second life' outside its 'source-community,' is materialistic and popular (e.g., 'commercialized folklore'), and is manifest in an 'objectified form'."

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