Flyposting

Flyposting
Fly posters advertising Strawbs, Budgie, George Melly, and other acts in Henley-on-Thames, 1976
MediaPoster
Preceded byGuerrilla marketing
Followed byStreet marketing

Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters (also known as flyers) are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.

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