First Direct
| Company type | Division of HSBC UK Bank plc |
|---|---|
| Industry | |
| Founded | October 1989 |
| Headquarters | Leeds, England, UK |
| Products | |
| Parent | HSBC UK Bank plc |
| Website | www |
First Direct (styled first direct) is a telephone and internet based direct retail bank, which is division of HSBC UK Bank plc based in the United Kingdom. First Direct has headquarters in Leeds, England, and has 1.9 million customers. It was awarded Most Trusted Financial Provider by Moneywise in 2019, and was ranked top in the February 2020 Competition and Markets Authority bi-annual survey for overall service quality.