Electra Bicycle Company
| Company type | Private |
|---|---|
| Industry | Bicycles |
| Founded | 1993 |
| Headquarters | , |
| Products | Bicycle and related components |
| Parent | Trek Bicycle Company |
| Website | http://www.electrabike.com/ |
Electra Bicycle Company, a subsidiary of Trek Bicycle Company since 2014, was founded in Leucadia, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells a line of accessories, apparel, and bicycle parts.