Direct Selling Association
| Formation | 1910 |
|---|---|
| Purpose | Trade association for direct selling (multilevel marketing) companies |
| Headquarters | Washington DC |
| Membership | 130 companies (approximate) |
Chairman | Kevin Guest |
President and CEO | Joseph Mariano |
| Website | dsa |
The Direct Selling Association (DSA) is a trade association in the United States that represents direct selling companies, primarily those that use multi-level marketing compensation plans. On behalf of its members' companies, the DSA engages in public relations and lobbying efforts against regulation of the multi-level marketing industry, and it funds political candidates through a political action committee.