Direct Line

Direct Line
Direct Line
IndustryInsurance
FounderMartin Long
Peter Wood
HeadquartersBromley, England
ProductsVehicle insurance, Home insurance, Pet insurance, Life insurance, Travel insurance, Business insurance
BrandsDirect Line for Business
Number of employees
<10,000
ParentDirect Line Group
Websitewww.directline.com

Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.

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