Dancer Fitzgerald Sample

Dancer Fitzgerald Sample (DFS)
Company typePrivate
IndustryAdvertising
Founded1923
Defunct1987
FateAcquired by Saatchi & Saatchi
SuccessorSaatchi & Saatchi DFS (renamed back to Saatchi & Saatchi later on)
HeadquartersNew York City, United States
SubsidiariesThe Program Exchange (1979–1987)

Dancer Fitzgerald Sample (DFS and later DFS-Dorland) was a Madison Avenue advertising agency during the 20th century. It was founded in Chicago in 1923, and was acquired and merged into the Saatchi & Saatchi network in the 1980s.

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