Cow (public service announcement)

Cow, also titled Only Stwpd Cowz Txt N Drive, is a 30-minute public information film directed by Peter Watkins-Hughes with assistance from Gwent Police and Tredegar Comprehensive School in Wales. The August 2009 film was a co-production by Gwent Police and Tred Films, with special effects by Zipline Creative Limited. The film features original music by Stuart Fox, a composer and sound designer from Gloucester, England. A previous film, "Lucky Luke," was intended to warn about the dangers of joyriding; "Cow" was intended to be a sequel of sorts. The film was shown to students in the UK and was released on YouTube.

The film, using local drama students as actors, tells the story of 17-year-old Cassie "Cow" Cowan (Jenny Davies), who texts and drives and gets into a car accident; her friends Emm and Jules (Amy Ingram and Laura Quantick) are in the vehicle with her. Four people die as a result of Cassie's actions. The police intended for the film to be aired in British schools.

The film cost 'a few thousand pounds' to make. 300 drama students auditioned for the film.

The full film is shown to students in the United Kingdom. As of 2009 the film had not been aired on television stations in the United States. In 2010, a modified 30-second version of the public service announcement was to begin airing during certain hours on 13 television stations in central and upstate South Carolina.