Cisco (wine)
| Type | Flavored fortified wine |
|---|---|
| Distributor | Canandaigua Wine Company |
| Region of origin | United States |
| Introduced | 1985 |
| Alcohol by volume | 20 |
| Proof (US) | 40 |
Cisco is an American brand of flavored fortified wine produced by Canandaigua Wine Company. It is produced in a variety of fruit flavors and is known for its high alcohol content.
In 1991, the brand was criticized for allegedly deceptive marketing that presented the 20% alcohol by volume (ABV) wine as being comparable to low-alcohol content beverages like wine coolers (4% ABV by average). The Canandaigua Wine Company changed Cisco's branding and packaging in 1991 after the Federal Trade Commission launched a complaint against the company.