Camay
1948 ad for the product. | |
| Product type | bar soap |
|---|---|
| Owner | Unilever |
| Country | United Kingdom |
| Introduced | 1926 |
| Markets | Worldwide |
| Previous owners | Procter & Gamble |
Camay is a British brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. For many years, Camay's slogan has been "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."
In December 2014, Procter & Gamble announced it was selling Camay to Unilever. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap.