Cal Worthington

Cal Worthington
Born
Calvin Coolidge Worthington

(1920-11-27)November 27, 1920
Shidler, Oklahoma, or Bly, Oklahoma, U.S.
DiedSeptember 8, 2013(2013-09-08) (aged 92)
Other names
  • Calvin Worthington
  • Cal Coolidge Worthington
OccupationCar dealer
Known forA long-standing series of offbeat television commercials featuring "my dog Spot"
Spouse4 (divorced)
Children
  • Rod Worthington
  • Barbara Worthington
  • Calvin Worthington
  • Courtney Worthington Shepherd
  • Susan Skellenger
  • Coldren Worthington
ParentBenjamin Franklin Worthington
Relatives8 siblings
Military career
BranchUnited States Army Air Corps
Years of servicec. 1942–1945
RankCaptain
Unit390th Bombardment Group
Battles / warsWorld War II (29 bombing missions over Germany)
Awards
Websiteworthingtonfordnewcars.com
Notes

Calvin Coolidge Worthington (November 27, 1920 – September 8, 2013) was an American car dealer, best known in Southern California and other parts of the West Coast of the United States for his offbeat radio and television advertisements for the Worthington Dealership Group. At its peak, the dealership chain spanned the western and southwestern United States. He also made minor appearances and was parodied in various films and television programs.

Worthington became widely recognized for his commercials, often introduced with the catchphrase, "Here's Cal Worthington and his dog Spot!" Despite the phrase, "Spot" was never a dog, but rather an exotic animal—or even a vehicle—featured in the commercial. The campaign became a regional cultural fixture.

A 1990 profile in The Sacramento Bee noted that Worthington grossed $316.8 million in 1988, making him the largest individual owner of a car dealership chain at the time. His advertising agency, Spot Advertising, handled a $15 million commercial budget—reportedly the largest of any U.S. auto dealer. Worthington sold automobiles from 1945 until his death and also owned a 24,000-acre (9,700 ha; 38 sq mi) ranch near Orland, California.