BrightDrop
| Company type | Subsidiary |
|---|---|
| Industry | |
| Founded | January 12, 2021 |
| Defunct | 2024 |
| Fate | Merged into Chevrolet |
Key people | Travis Katz (President and CEO, January 2021 – December 2023) |
| Products | BrightDrop Zevo |
| Parent | General Motors |
| Website | gmenvolve.com/brightdrop |
BrightDrop was a subsidiary business created by the American manufacturer General Motors in 2021. The business offered a system of connected products targeting first- and last-mile delivery customers, including light commercial electric vehicles, ePallets, and cloud-based software.
Its first products, the BrightDrop Zevo delivery van and Trace electric cart, were unveiled at the Consumer Electronics Show in Las Vegas, Nevada on 12 January 2021. General Motors invested $800 million to produce the Zevo 600 in the CAMI Assembly manufacturing facility in Ingersoll, Ontario. In 2022, CEO Travis Katz shared as part of GM's Investor day that the company was on track to generate $1 billion in revenue in 2023.
In 2024, the BrightDrop division was merged into Chevrolet, with the Zevo being renamed the Chevrolet BrightDrop beginning with the 2025 model year.