Brickellia mosieri

Brickellia mosieri, the Florida brickell-bush, is a North American herbaceous plant in the family Asteraceae. It grows in Pine Rocklands in Florida, preferring low-nutrient sand close to sea level. It is characterized by small, round, rod-shaped flowers that are either brown or white. Since 1999, the total population of the Florida brickell-bush has declined by 50% due to a number of threats.  Currently, it is listed as "endangered wherever found" under the ESA (Endangered Species Act)