Blitz campaign

In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time. Typically, blitz campaigns are geared toward local business and not a more widespread audience. It can also be called a heavy-up.

Blitz campaigns use various mass media outlets, specifically the internet, to deliver information about a product or business quickly to a local audience. One of the most common and most advantageous ways to complete a blitz campaign is to use search engines. A blitz campaign will borrow a lot from search engine marketing, including search engine optimization (SEO) (such as Blitz SEO) and the use of contextual advertising. E-mail is another method of delivering product or business information during a blitz campaign. However, without careful audience targeting you may not achieve the results you desire.

Marketing blitz campaigns can also feature the use of print mediums such as brochures, newspaper ads, magazine features, and coupons.