Big Fresh
Logo used from 1988 to 2003 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1988 |
| Defunct | 2003 |
| Fate | Rebranded to Countdown or Woolworths |
Number of locations | 11 stores (2002) |
Area served | New Zealand |
| Products | Discount supermarket |
| Parent | Woolworths New Zealand |
Big Fresh was a New Zealand supermarket chain. The first Big Fresh store opened in 1988 in Mount Wellington, Auckland. In 2003, the Big Fresh brand was shut-down by its owner Progressive Enterprises, with branches converted to Countdown or Woolworths, or shut down altogether.
The distinguishing feature of the Big Fresh was its emulation of a farmers market in a supermarket environment, with a focus on an extensive range of fresh foods; this was unique in New Zealand at the time of its opening.
In addition to its market-like atmosphere, Big Fresh had a number of features that made their stores unique within New Zealand, such as a Popcorn Club for children and in-store family entertainment, such as animatronic singing and dancing fruits and vegetables, mooing cows, singing sausages, and giant egg-laying chickens.