Beneful

Beneful
Company typePrivate
IndustryPet food
Founded2001 (2001)
Area served
Worldwide
ProductsDog food
OwnerNestlé Purina PetCare
Websitewww.purina.com/beneful

Beneful is a brand of dog food products by Nestlé Purina PetCare global that includes wet dog food, dry dog food and dog treats. As of 2012, it was the fourth most popular dog food brand, generating more than $1.5 billion in annual revenues. According to a SWOT analysis by Marketline, Beneful is one of Nestle Purina's more significant brands by revenue.

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