Bela, a Feia

Bela, a Feia
Bela a Feia poster
Also known asUgly Bela
GenreTelenovela
Based onYo soy Betty, la fea
by Fernando Gaitán
Written byEmílio Boechat, Alessandra Colassanti, Denise Crispun and others
Directed byEdson Spinello, Rudi Lagemann, Leonardo Miranda
Starring
Opening theme"Bela, a Feia" (Ultraje a Rigor)
Country of originBrazil
Original languagePortuguese
No. of episodes217 (205 International version)
Production
ProducerRede Record
Original release
NetworkRecordTV
ReleaseAugust 4, 2009 (2009-08-04) 
June 2, 2010 (2010-06-02)

Bela, a Feia (Ugly Bela) is a Brazilian telenovela originally aired on Rede Record from August 4, 2009, to June 2, 2010. A co-production with Televisa, it was based on the Colombian telenovela Yo soy Betty, la fea, as well as the American series Ugly Betty.

On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo in both São Paulo and Rio de Janeiro, a feat rarely achieved in Brazilian television viewership.