Bartles & Jaymes

Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, and available in various fruit flavors.

Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised. In 2019 Gallo resumed making wine-based coolers, although the product line remains mostly malt-based.

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