Asch conformity experiments

In psychology, the Asch conformity experiments were, or the Asch paradigm was, a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.

Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of task importance, age, sex, and culture.