Ariel (detergent)
| Product type | Laundry detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | Belgium, Europe |
| Introduced | 1967 |
| Related brands | Tide, Dreft and Dynamo |
| Markets | Worldwide |
| Website | www |
Ariel is a European and worldwide brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium. The enzymes for the detergent are provided by Novozymes.