Alive & Amplified is The Mooney Suzuki's third studio album, and their second under Columbia Records. Released on August 24, 2004, it came two years after their third album, Electric Sweat. It was recorded in various locations, including Paramount Studios, Ameraycan Studios, and Decoy Studios, all located in Los Angeles, California. Of its content, the band said it is "dense, kaleidoscopic, and that you could spend hours uncovering little nuggets of goodness." Many of the songs assume sexual innuendos, such as "Primitive Condition", "Alive & Amplified", "Shake That Bush Again", "Loose 'n' Juicy", "Messin' in the Dressin' Room", and "Naked Lady". Of the song "New York Girls", Sammy James Jr. said "I love the song California Girls, and the women of New York didn't get a fair shake in California Girls, and he thought the New York Girls needed their fair shake, so we gave that to them."
The title song, "Alive & Amplified", became popular after it was featured in a commercial for the Suzuki Grand Vitara, then in a 2004 episode One Tree Hill, then in the 2005 film Fun with Dick and Jane, and later in video games Madden NFL 2005, ATV Offroad Fury 3, and Shaun White Snowboarding, the 2006 films Bachelor Party Vegas and Grandma's Boy and the TV sketch show That Mitchell and Webb Look. In 2016, it was the theme tune to Channel 4's TV series The Aliens. "Shake That Bush Again" was featured in Burnout 3: Takedown.